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13 Free or Cheap Effective Advertising Methods

Advertising is the life blood of any business, no matter
how big or how small. No advertising usually means
no business. Large companies have an almost unlimited
source of advertising dollars. Small business owners
on the other hand, are limited in the amount of money
they have for advertising. So, the problem is how to
make ones advertising dollar get the most bang for the
buck. It's not enough to advertise. Your advertising must
be effective. So, once you have a website or an ad to
advertise, check out the following ways to advertise for
little or no cost.

1. Advertising coop- Many businesses, especially work
at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get the exposure.

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80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.

Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.

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Advertising – The Key to Success

You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.

There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.

One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business.

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EMAIL ADVERTISING.

Sending out emails these days is fast becoming a joke. To achieve an order is getting harder and harder because of the large quantity of email needed to sent out, to secure an order,

My research has indicated that with a click thru rate of just 1% of all emails sent out, at a conversion rate of 2% - on average - one order should be achieved every 5,000 emails sent out. Keeping in mind that Spam filters block, at least 39% of emails being sent out. This means, if you can purchase 5,000 emails at $0.001 each, which equals $5 per 5,000 – and is very good value for money, providing you are selling a product or service for about $20. However, the click thru rate can fluctuate, depending on how good you are at writing headlines, to promote your product or service.

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Why Radio Advertising Could Be The Best Thing You Ever Did F

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)
Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn't test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores.
A good friend of mine, who's also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.

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